Window Displays, Get Yours Ready for Those Back to School Sales

Posted On: July 19, 2023 By: SEOAdmin

As the back-to-school season approaches, retailers are gearing up for another busy period. One essential element that can significantly impact sales as parents descend on the shops to prepare their children for September is a well-designed and captivating window display. This article discusses the importance of window displays in driving back-to-school sales and provides tips for creating eye-catching visuals that will set the stage for your back-to-school campaign.

Understanding Back-to-School Shoppers

To create window displays that chime with your target audience, it’s crucial to understand the demographics and preferences of back-to-school shoppers. Essentially, you’re looking at parents and students who are seeking school supplies, uniforms, sports kit and accessories.

Especially parents consider price sensitivity, product quality and the desire for convenience when they make their decisions at this time of year. By keeping these factors in mind, you can tailor your displays to appeal to your target audience and meet their specific needs.

Research from the US suggests that the cliche of a last minute dash for parents is not necessarily true, with 60% of them getting their back-to-school shopping done in July and August. So, even if people complain it is “too soon”, getting your window display up early is sound business sense.

The same research found that parents shop around at two to five retailers for their back-to-school supplies. Now, this could be because they buy clothing and stationery separately, for example. But it does also show that there could be a benefit in not trying to sell the complete package, but instead concentrating on doing a smaller number of things well.

Designing Eye-Catching Window Displays

A visually appealing window display can capture the attention of passers-by and draw them into your store. Start by choosing a focal point, such as a prominent product or a thematic arrangement. The great thing about school uniform is that it often comes in bold colours, which are a great start for your display.

Create a visual hierarchy with your display to catch the eye with the items you think will be the big sellers, and then draw shoppers’ attention to other, connected items that you can cross-sell.

Showcasing Back-to-School Products

Highlighting key product categories and bestsellers in your window display is essential to attract back-to-school shoppers. Create dedicated sections or vignettes for school supplies, backpacks, clothing and other relevant items.

Organise and arrange merchandise in an appealing and logical manner to maximise visual impact. Use showcases for accessories and display child mannequins to show off the uniform as it will look on the shoppers’ children.

Incorporate props and signage strategically to enhance the overall impact of your display and convey the message effectively. Give it a fun, school-based theme and tell a story.

Interactive and Engaging Displays

Take window displays to the next level by incorporating interactive elements that create a sense of excitement and engage customers on a deeper level. Consider incorporating touch screens, interactive screens or digital displays that allow shoppers to explore your products or play with virtual try-on features.

Creating an immersive and memorable shopping experience will not only capture attention but also leave a lasting impression, increasing the likelihood of conversion and repeat business.

Window Display Maintenance and Updates

As the back-to-school season lasts for a number of weeks, maintaining the display to ensure it remains effective is important. Keep it clean and tidy and even consider changing up the visuals at intervals throughout the campaign so that you keep it fresh for prospective customers.

Want Help With Back to School Window Displays?

A well-designed window display can be a powerful tool in driving back-to-school sales. By understanding the preferences and purchasing behaviours of back-to-school shoppers, you can create displays that resonate with your target audience.

Make them eye-catching, showcase your key back-to-school products and create an interactive and engaging shopping experience that entices customers to spend their money with you. With a carefully crafted window display, you can set the stage for a successful campaign and The Retail Factory has the items to create the perfect back-to-school visuals.

Visit our body forms section for the ideal addition to your window displays.