The Impact of Innovative Mannequin Displays on Retail Sales

Posted On: March 21, 2024 By: SEOAdmin

Your mannequin displays are often the first thing that shoppers see when they come through  your doors. They are like silent staff members, pitching the tone of the shop to anyone who visits.

They were once used solely to showcase clothes, but there is a lot more to them in today’s retail world. They play an important role in the art of display, where innovative mannequin displays can be pivotal in attracting customers and boosting sales.

This article looks into where mannequins came from, where they are going and how they can drive your sales upwards.

Evolution of Mannequins

Mannequins hold a place in the history of retail, transforming from rudimentary dress forms back in the day to the dynamic figures that mirror real-life consumers today in a range of poses.

This progression has been marked by a shift from the traditional to the innovative, with displays now crafted to engage and captivate shoppers. These modern mannequins reflect cultural trends and diversity, becoming active participants in the storytelling of brands.

They imply movement and even personality, which seems odd to say, but the best mannequins do help to show the clothes as they would be on a real person, not just on a dummy.

Importance of Visual Merchandising

A shop’s display does influence the consumer, this is why so many huge brands dedicate so many resources to visual merchandising.

It draws the eye, intrigues the customer and entices them in. And mannequins are one fo the key tools in the visual merchandisers armoury. They help create an immersive shopping experience that invites customers into your brand’s unique world.

Types of Innovative Mannequin Displays

Tech innovations

Retailers are now embracing the digital age by adding technological integrations into their mannequin displays. Using interactive features such as embedded screens, they can showcase the story of the product and even allow customers to see how an outfit might look in different colours or styles.

They can also use augmented reality features to bring the excitement of online interactivity into the physical store, offering a blend of the virtual and real world that can transform the shopping experience.

Theme displays

Artistic displays are another way that mannequins are revolutionising retail. By using creative installations on specific themes, you can draw attention and create buzz. This brings in not only footfall into your shop, but also encourages customers to share selfies on their social channels.

These could be seasonal displays relating to calendar or current events, themed displays based on big film, sporting events or other cultural events. They keep the retail environment fresh and relevant.

Impact on Customer Engagement

Innovative mannequin displays have a direct impact on customer engagement. By offering a memorable visual impact, you can create a connection with your customers. Engaging displays can stop a passerby in their tracks, converting them from a window shopper to a store visitor, and eventually, to a customer.

They also enhance the customer’s in-store experience, making shopping more enjoyable and eventful. This encourages them to come back in the future.

Conversion Rates and Sales

The connection between innovative mannequin displays and sales is becoming increasingly apparent. It is said that you can increase product sales by 20-40% by properly dressing them with a certain item.

These displays can highlight the versatility of a garment, showcase the breadth of a collection or simply elevate the perceived value of the products, all of which can persuade a customer to make a purchase.

Want to Create Innovative Mannequin Displays?

Innovative mannequin displays are more than just a trend; they are a transformative force in retail. They bridge the gap between product and consumer, offering a representation of a brand’s identity. They are not just decorations, but are more of a strategic tool that, when executed well, can significantly enhance retail sales and brand perception.

For help finding the right mannequins for you, contact us today and speak to our expert team.