Exploring Different Types of Retail Displays: Grid Displays, Heavy Duty Clothes Rail and Mannequins

Posted On: August 15, 2023 By: SEOAdmin

Effective displays are the unsung heroes that can make or break a customer's shopping experience. The art of presentation goes beyond aesthetics; it has a direct impact on attracting and engaging customers, ultimately creating a pleasing shopping experience and driving sales. Among the myriad options available, three types of retail displays stand out: grid displays, heavy duty clothes rails, and mannequins. This blog takes a look at these display options and discovers how they contribute to creating shopping environments that your customers will love.

Grid Displays

Grid displays are a versatile solution for retailers looking to create adaptable and attention-grabbing displays. They consist of a grid-like framework made from metal, onto which you attach accessories. Once the grid is in place, you just add the items where you want, to create your display.

This means you can easily change the layout of your displays, moving shelves and hooks without having to drill new holes into walls and fill old ones each time. It makes your displays easily customisable with very little effort.

Grid displays excel in showcasing a variety of products, from clothing to accessories and even small items like stationery. Their flexibility enables you to change the arrangement based on trends, seasons, or specific promotions.

You will find standalone grid display units as well as grid wall that attaches to the wall of your retail unit.

Benefits of Grid Displays

• Grid displays can be customised with shelves, hooks, and hanging baskets to suit the merchandise being showcased. This adaptability allows for creative displays that cater to different product types.
• Retail spaces can evolve, and so can grid displays. You can easily reconfigure them to accommodate new products or rearrange to refresh the store layout, keeping customers engaged.

Heavy Duty Clothes Rail

For clothing retailers, heavy duty clothes rails are indispensable. These robust structures are designed to support the substantial weight of garments, making them suitable for presenting a wide range of items to your customers.

Heavy duty clothes rails come into their own during busy periods, when multiple customers may be browsing and handling clothes simultaneously. You need to know that your rails will withstand the onslaught.

They also act as barriers or route markers, guiding customers round the shopfloor in a flow of your choosing.

Benefits of Heavy Duty Clothes Rails

• These reinforced rails are built to withstand the weight of numerous garments without bending or collapsing. This durability ensures that the display remains intact even during busy shopping hours.
• Investing in quality heavy duty clothes rails means they will have a longer lifespan, providing a cost-effective solution for retailers in the long run.

Mannequins

Mannequins are the champions of visual merchandising. These body dummies provide customers with a way to picture themselves wearing the clothing lines you sell and the accessories you can upsell them with.

Mannequins offer a unique opportunity to tell a story or create a specific mood through carefully curated outfits and poses. They also catch the eye of shoppers and bring your displays to life.

Benefits of Mannequins

• Body forms come in various styles, poses, and forms, from realistic to abstract. You can choose the type that aligns with your brand identity and the atmosphere and experience you want to create in-store.
• Selecting the right mannequins for specific products can significantly influence customer purchasing decisions. For instance, athletic wear might be best presented on a sports mannequin, while formal attire could benefit from a more sophisticated pose.

Combination Displays

Combining different types of display can create an arresting and memorable experience for your customers.

For example, pairing mannequins with grid displays allows you to create integrated ensembles by combining clothing and the accessories that will go with them perfectly. Or, adding a mannequin at the end of a heavy duty clothes rail signposts how the clothes look and where to browse them in order to find your size.

Grid displays allow you to move around the items on the walls so that they fit with the look of the mannequins and the story that you want to project. You can have a lot of fun and create some special visuals by combining display types.

Tips for Effective Retail Displays

• Understand your customers’ preferences and shopping behaviours to tailor your displays accordingly.
• Use displays to draw attention to your most popular products and encourage upselling.
• Regularly update your displays to keep your shop looking fresh and intriguing.
• Organise displays around a central theme or story to engage customers and create a memorable experience.

Want Grid Displays, Heavy Duty Clothes Rail or Mannequins?

Retail displays are a powerful tool for attracting customers and driving sales. Grid displays, heavy-duty clothes rails, and mannequins each offer unique benefits, catering to different types of merchandise and creating diverse shopping experiences. By carefully choosing and combining these display options, you can captivate customers and make your products shine.

The Retail Factory is the ideal place to find the grid displays, heavy duty clothes rail and mannequins you need for your retail space. Talk to our retail display experts today to discuss what you need for your shop. Call 0800 0223237.