Display Smarter, Sell More: Visual Merchandising Tips for the Summer Rush

Posted On: June 11, 2025 By: SEOAdmin

Summer brings more than just sunshine, it provides increased footfall in town, higher consumer spending and a golden opportunity to maximise sales through well-planned visual merchandising. With tourism and school holidays in full swing, your retail space needs to be primed to catch attention and convert this additional browsing into buying.

 

This article shares some easy-to-implement summer shop display tips to help you make the most of your space and encourage more custom as the summer shoppers head to your store.

 

 

Summer Shop Display Tips

Start with Seasonal Layout Planning

Summer is the perfect time to rethink your shop floor layout. With more customers flowing through the store, your layout should be open, intuitive, and designed to highlight your key seasonal products.

 

Tips for smart summer layout planning:

 

• Place summer essentials, including fashion, outdoor gear, beauty products and similar, in your power zones. These are typically the first few metres inside the entrance.
• Use modular slatwall or gridwall systems to create easy-to-adjust feature areas that evolve throughout the summer.
• Design “customer journeys” that guide shoppers through summer promotions with clear sightlines and display flow.

 

Our Source, Store, Deliver, service allows you to find the fittings you will need and we can store them ready for your campaign changes, delivering them when your footfall or your promotional schedule dictates.

 

 

Use Lightweight, Flexible Fixtures

Summer merchandising requires agility. From flash sales dictated by the weather to getting your brand out and about at festivals and pop-ups, the ability to change displays fast is key.

 

Fixtures that work hard in summer include:

• Freestanding gridwall panels: Ideal for quick category changes and adding hooks, baskets or shelves for impulse products.
• Counters and showcases: Great for product bundling, cross-merchandising or themed promotions.
• Portable merchandising displays: Rather than moving big garment rails to different locations, get hold of swivel rails or four-bar rails that you can break down and move easily, and which take up less floor space.

 

Make Windows Work Overtime

 

Window displays are your summer sales billboards. With more people out and about, your window should shout “seasonal value” while maintaining your brand identity.

 

Summer shop display tips for high-impact summer windows:

 

• Use bright, cheerful colours and strong focal points to draw the eye.
• Incorporate mannequins dressed in full seasonal outfits for fashion retailers.
• Elevate products using plinths, risers and display cubes for depth and variation.
• Add weather-resistant signage holders and snap frames for pricing and promotional messages.

 

 

Showcase Bundles and Summer Must-Haves

Shoppers love convenience. Create bundled displays that make summer shopping easier and increase average basket size.

 

Examples:

• Fashion retailers: “Weekend Getaway” packs including hat, sunglasses, sandals and a bag
• Beauty retailers: “Summer Glow Kits” featuring skincare with SPF and after-sun
• Homeware stores: “Garden Party Sets” with tableware, fairy lights and cushions

 

Display risers, crates and shelf dividers help separate and spotlight each element of the bundle, while clear sign holders communicate the value of the set.

 

 

Keep It Clean and Consistent

 

With high foot traffic, displays can quickly become messy or disorganised. Create a rota check on displays throughout the day and reset them before you leave in the evening. Ensure your fixtures are clean, consistent and well-stocked and you will prevent customers being put off by chaos when they are browsing your store.

 

Find durable fittings that withstand heavy use and easy-replace POS accessories that help you stay display-ready all season long.

 

 

Get Summer Display Items

We hope these summer shop display tips have helped you get ready for this exciting time of year. You might not want to get everything at once and overload your shop, so browse our Shop and use our Source, Store, Deliver service to hold off on receiving the items until you need them. Call us today for details on this convenient way to prepare for the summer holidays on 0800 0223237.