Optimising Product Placement with Retail Displays for Large Chain Stores

Posted On: October 16, 2024 By: SEOAdmin

Effective product placement is crucial for attracting customers and boosting your sales. Retail displays play a significant role in how shoppers perceive and interact with our products and, by optimising them, large retailers can improve the shopping experience, promote specific items and maximise the efficiency of how you use your space.

This blog discusses the key strategies you can use for optimising product placement using gridwall and slatwall panels, display accessories, mannequins and other tactics.

Gridwall and Slatwall Panels: Flexible and Efficient Displays

Gridwall and slatwall panels are versatile display systems that offer you flexibility when it comes to customising your shop layout. They are especially beneficial for large chain stores because you need to adapt to changing inventory and seasonal promotions.

Here’s a couple of reasons why they are so good for tailoring your displays:

• Gridwall panels consist of a grid of wires that can be mounted on your walls or used as free-standing units. Slatwall panels feature horizontal grooves where various accessories can be attached. Both systems allow retailers to rearrange displays without significant effort or cost.
• By utilising your vertical space, these panels help keep the floor area open and accessible, which is essential in large stores with high foot traffic.

You will find gridwall and slatwall used in a wide range of different sectors. This includes:

• Clothing stores use gridwall panels to display garments using hooks and faceouts. This makes it easy to see and access smaller items such as hats, scarves and jewellery.
• Electronic retailers use these panels to display gadgets, headphones and accessories securely. Hooks and shelves attached to slatwalls make it convenient to display items of various sizes to help people find what they are looking for quickly.
• Shops selling home decor and kitchenware can use gridwall to hang utensils, for example, while slatwall can display decorative items on shelves, making the most of available space.

Maximising Space with Display Accessories

For large chain stores, there are still a wide range of opportunities to use the space wisely, making the most of display accessories. These include those items that you add to slatwall or could be separate options, such as display cubes.

Here are some of the accessories you can add to slatwall to make the most of the available room on your shop floor.

• Hooks are ideal for hanging items like bags, belts and packaged goods. They come in various lengths and you can reposition them whenever you need.
• Slatwall shelves can hold folded clothing, shoes or stacked products, for example. Glass shelves offer a sleek look for high-end items, while wooden shelves provide a sturdy option for heavier goods.
• Baskets and bins are perfect for small or loose items like toys, discount merchandise or promotional goods.

Many large retailers, such as department stores, use display cubes to differentiate the way they set out and show off their products. By placing these items strategically, you can highlight your promotional products away from the main shelving and rails. This draws attention to them and makes a feature of the products you want people to browse.

You can also use them to create a themed display, such as grouping seasonal items together. This looks great and creates a different atmosphere as shoppers move around.

Mannequins to Promote Apparel and Themed Displays

Mannequins are powerful tools for bringing clothing to life and inspiring your customers. In large retail spaces, they are essential for creating impactful displays for these reasons:

• Placing mannequins at the shop entrance or in high-traffic areas wearing the latest seasonal trends grabs customer attention and showcases your new arrivals.
• You can arrange mannequins to depict scenes or lifestyles that resonate with your target customers, creating an emotional engagement with the product.

However, it is important to rotate your mannequin displays to keep your offering fresh and to show that you are committed to staying current with the latest trends. You should also style complete looks to help cross sell accessories and other complementary items.

Checkout Area Organisation with Retail Baskets and Tills

The checkout area is a critical point of the retail journey and this is why efficient organisation is key. Not only does it make it a more rewarding experience for your customers, but you can also encourage them to make last-minute purchases too.

Here’s what you need to have in place:

• Provide plenty of shopping baskets and trolleys so there are always some available. In a large shop, people are there to make multiple purchases. If there’s no way to transport them, they might go somewhere else.
• Arrange your tills to accommodate high volumes of customers. This reduces waiting times and bottlenecks. Add in self-checkout options for those with fewer items to ring through.

This is the place to tempt shoppers with impulse buys. Use gridwall or slatwall to show off small, inexpensive items like snacks, magazines and similar near the checkout. But make sure they do not obstruct the customer flow.

Conclusion

Optimising product placement through creating effective retail displays is vital for large chain stores who want to enhance customer engagement and drive sales. There is a range of display items available to help you create the right tone and you can get hold of them from The Retail Factory. Browse our shop to find a comprehensive assortment of retail display products.